Instagram on How Its Algorithms Work

A blog post written by Instagram CEO Adam Mosseri explains how content is ranked for users in different sections of the app. Mosseri goes over how content is ranked in the main feed, the explore feed, the reels feed, and the stories carousel. In addition, Mosseri touches on the topic of shadowbanning and whether peoples’ […]

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4 Proven Tactics to Outshine the Competition

Middle-of-funnel content refers to assets that are directed toward leads who have already engaged with a brand in some capacity. The goal is to educate and entertain while nurturing prospects and building conversion intent. Examples of middle-of-the-funnel campaigns can include: Email marketing Content marketing Webinars Online courses Bottom-of-funnel content refers to assets that persuade a […]

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How to Earn Links Organically & Resist the Dark Side

Link building is nothing short of a battle these days. While link building remains an important SEO activity, the process has changed dramatically. Thanks in large part to Google. On June 2, I moderated a sponsored Search Engine Journal webinar presented by Page One Power’s team of expert link builders, including Michael Johnson, Danika McClure, […]

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WordPress 5.8 Will Be Faster with WebP Support

WordPress.org announced that it will support the advanced WebP image format. WordPress version 5.8 is scheduled for release in late July 2021 and will ship with full support of the (relatively) new image format. WebP Image Format WebP is a next generation image format that is suitable to replace images encoded in the JPG, PNG […]

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Review Signal Publishes 2021 Hosting Performance Benchmarks on New WordPress-Powered Site – WordPress Tavern

Kevin Ohashi has published his 2021 WordPress Hosting Performance Benchmarks report. The annual report is broken down into six different hosting tiers, from the most economical <$25/month, to the $500+ enterprise level. This is the second year the stats include WooCommerce-specific hosts as a separate category. After eight years of measuring peak performance and consistency […]

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