Google says there’s no limit to how many static HTML pages it can index from one site. The subject of indexing limits is the focus of the latest installment of Ask Googlebot on YouTube. Google’s John Mueller answers a question about whether there’s a maximum limit for indexing pages from a single site, and briefly […]

Google updated Lighthouse 8.0 and one of the important changes is to change the weights of the different speed metrics. The changes are estimated to make it easier for most sites to achieve higher page speed scores. Cumulative Layout Shift scores will likely trend higher while other metrics become stricter. Google Lighthouse 8.0 Lighthouse is […]

Google doesn’t distinguish between blog posts and webpages when indexing and ranking content. A “post” can rank just as well as a “page.” This is stated by Google’s John Mueller during his weekly SEO hangout recorded on June 4. A site owner named Navin Adhikari joins the stream to ask Mueller why his blog posts […]

With Google’s announcement that the Performance Max campaign would receive a broader rollout, there have been a lot of questions about what Performance Max is, how it compares to other campaigns, and how it performs. The aim of this post is to answer those frequently asked questions and to help advertisers prepare. What is Performance […]

Google’s video SEO best practices document has been updated with a section on how to optimize mature content for SafeSearch. SafeSearch is a setting that Google users can apply to their account which specifies whether to show or block explicit images, videos, and websites in search results. Google requests that site owners assist the search […]

Google is always trying to make search results more useful and relevant to its users. Just take a look at the Page Experience update that introduced core web vitals as ranking signals. Now, if your content isn’t fantastic as well as easy to use, it’s going to slip down the ranks. It’s enough to drive […]

Facebook Ad objectives are the backbone of any Facebook campaign: the objective controls your bidding options, your ad unit options, and the way your campaigns are optimized. There are 13 campaign objectives to choose from but not much supporting content to help make that selection. Because of this, getting started with Facebook can be a […]

Google My Business can be one of the most valuable tools for any local business – one that can help you gain customers or clients and, most importantly, revenue. However, many GMB listings are suffering from all-too-common, critical issues. Join our next Search Engine Journal webinar on Wednesday, June 16 at 2 p.m. ET as […]