Instagram on How Its Algorithms Work

A blog post written by Instagram CEO Adam Mosseri explains how content is ranked for users in different sections of the app. Mosseri goes over how content is ranked in the main feed, the explore feed, the reels feed, and the stories carousel. In addition, Mosseri touches on the topic of shadowbanning and whether peoples’ […]

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4 Proven Tactics to Outshine the Competition

Middle-of-funnel content refers to assets that are directed toward leads who have already engaged with a brand in some capacity. The goal is to educate and entertain while nurturing prospects and building conversion intent. Examples of middle-of-the-funnel campaigns can include: Email marketing Content marketing Webinars Online courses Bottom-of-funnel content refers to assets that persuade a […]

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How to Earn Links Organically & Resist the Dark Side

Link building is nothing short of a battle these days. While link building remains an important SEO activity, the process has changed dramatically. Thanks in large part to Google. On June 2, I moderated a sponsored Search Engine Journal webinar presented by Page One Power’s team of expert link builders, including Michael Johnson, Danika McClure, […]

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WordPress 5.8 Will Be Faster with WebP Support

WordPress.org announced that it will support the advanced WebP image format. WordPress version 5.8 is scheduled for release in late July 2021 and will ship with full support of the (relatively) new image format. WebP Image Format WebP is a next generation image format that is suitable to replace images encoded in the JPG, PNG […]

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No Limit to Page Indexing For One Site

Google says there’s no limit to how many static HTML pages it can index from one site. The subject of indexing limits is the focus of the latest installment of Ask Googlebot on YouTube. Google’s John Mueller answers a question about whether there’s a maximum limit for indexing pages from a single site, and briefly […]

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Google PageSpeed Scores Updated with Lighthouse 8.0

Google updated Lighthouse 8.0 and one of the important changes is to change the weights of the different speed metrics. The changes are estimated to make it easier for most sites to achieve higher page speed scores. Cumulative Layout Shift scores will likely trend higher while other metrics become stricter. Google Lighthouse 8.0 Lighthouse is […]

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