As soon as you create your blog or website, your primary objective is to receive more subscribers and traffic. Google Analytics aid you to make data-driven decisions by demonstrating you the stats that matter. But, initially it is very important for you to know what exactly Google Analytics is?
Well, basically Google Analytics is a completely free site tracking service that gives the information of website traffic, user behavior, conversions and many more. It is the famous site tracking service accessible. This system can tell you the amount of website traffic and from where the traffic is coming, and also the number of people interacting with your website as soon as they reach there. Besides this, you can export all the data from Google Analytics in different formats or you can create your individual custom “Dashboard” that effortlessly gives and updates the data you would like to see.
The importance of Website Analytics
Everyone how create a website or blog has an objective in mind. Maybe the aim is to write about your small ecommerce business, about your passion or simply to have a healthy space where all the acquaintances can collaborate online. It really doesn’t matter the reason behind making a WordPress website or blog, a proper knowledge of your website’s user is very important. You should know whether people are coming to your site or not, and what material on your site they like the most. Without knowing these things you can’t evaluate if whatever you are making is taking you nearer to gaining your objectives.
When it comes to the features of Google Analytics, then price is said to be the best feature among all the others. You can simply use this tracking system and collect the required data for free of cost.
How you can register with Google Analytics
1. Initially you need to make your account on Google Analytics. For doing this, you need to go to the Signup Page of Google Analytics. In case you are an active member of Gmail or Google account, then you can simply use these credentials to log-in. however, if you don’t have a Gmail or Google account, then you need to make an account first.
2. As soon as you register with your Gmail account, then you will get a window where you will register or log in for Google analytics with your account credentials.
3. On another screen, you’ll be provided an option to pick between a mobile application or website. Ensure to choose a website. After that, you will require entering your account name (basically, it’ll be your profile name of Google Analytics for the site), time zone, country, website’s URL, and name of the Website. After entering all the needed information, you need to click on the option “Get Tracking ID”. Now, you will be shown with terms and service of Google Analytics which you need to agree to, and therefore you need to click on the option “I Agree”.
4. Now you will see the tracking code of Google Analytics. You need to copy this code as you will require entering the same into your WordPress website. Do not close the analytics browser because you may require revisiting it, as soon as you have set up the tracking code onto your website. So finally, you have created your Google Analytics account, now it’s time to see the process of installing Google-Analytics in your WordPress site.
How to install Google Analytics on your WordPress Site
Well, there are so many methods to include the Google Analytics snippet into your WordPress website, and here we are about to concentrate on two of the most famous and simplest methods. Commonly, WordPress makes these choices simple, according to your level of experience.
First method: Manually entering the snippet
Since both the methods are very easy, but this method is the special one that need some slight understanding of how WordPress makes use of templates to deal with the contents. Given below the necessary steps for adding tracking code of Google Analytics manually:
As soon as you have copied the snippet, you need to log-in to your site and visit the “Editor” option in the “Appearance” tab.
You will notice the list of templates on the right side of the window. You are seeking the template file with the name of “header.php”. The simplest method to discover this file is to press CTRL+F and seek “header.php”:
Now you need to seek the following tag: </head>. Again, you can press CTRL+F buttons to seek it. As soon as you get the tag, paste the copied snippet right away before the tag.
When the snippet is pasted in, you need to click on the option “Update File”.
Few minutes after, revisit the page in Google Analytics from where you copied snippet. Here, you will need to refresh the page to ensure that the snippet is appropriately located and your account is collecting data. If you don’t receive any data, you need to click on the option “Send test traffic” for testing.
Second method: Monster Insights Plugin
There are several WordPress plugins accessible online. Some enables you to track various features of your website compared to others, whereas some are simple to install, and some gives you data in your WordPress dashboard. You can prefer any of the apt plugin for your site.
Google Analytics is said to be the perfect method to keep record of your devise lans and website for optimization. You can make use of any of the above methods for installing the application and get going.