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https://www.wsj.com/articles/fashion-in-the-metaverse-what-avatars-are-wearing-11669995878
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Natalia Modenova and Daria Shapovalova want to help you get dressed—for the
metaverse.
In 2020 the two founded DressX, an online retailer that sells digital fashion for avatars and images. Since then they launched a special
collection in collaboration with Coca-Cola. In July, DressX became the first digital-only fashion company to provide apparel for Meta‘s new avatar-fashion marketplace, alongside luxury brands like Prada and Balenciaga.
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This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.