After claiming her second consecutive Menswear Designer of the Year trophy at this year’s CFDA Awards, Emily Bode is taking her namesake label back to Paris for a runway show during Men’s Fashion Week in January, according to WWD.
Bode, who will reach seven years at the helm of her antique-laden imprint in 2023, first traveled overseas to Paris in 2019 for her Spring/Summer 2020 runway show, which offered a high-fashion upgrade for her brand. Inside a grand, 16th arrondissement townhouse (a stark contrast to the brand’s previously intimate showcases), Bode showed a true-to-her-roots range of patchwork coats, crochet shirts, belted jumpsuits, welding jackets, jersey pants and ballet slippers.
The following year, Bode returned to Paris Fashion Week for her Fall 2020 runway, offering a bevy of totally unique, patchworked trucker jackets, faux-fur-printed coats and gold-embellished trenches. Once the pandemic hit, the designer shifted her focus to growing her business domestically, with the opening of a flagship store in Los Angeles.
“Our growth was really solid last year,” she told the outlet. “So now it’s important to grow as we have for the five years prior. So while we focused on our direct-to-consumer last year, next year, we’re going back to Paris.”
Bode’s largest direct-to-consumer market is in North America, but on the wholesale side, the brand performs best in Europe and the U.K. “Everyone frequents Paris for the shows,” she added. “And while we’ve had great success with virtual appointments, we felt it was important to show again.”
Bode confirmed that she might put forth a retail activation in New York during February’s fashion week, though she does not plan to replicate the Paris show elsewhere.
In more fashion news, Marni is staging its FW23 show in Tokyo this February.
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