Francesca Bellettini, Luxury Fashion Leader: Bloomberg 50 2022 – Bloomberg

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One of the few female CEOs leading a fashion brand, Francesca Bellettini started her career as an investment banker before switching industries. She worked at Prada and Helmut Lang prior to joining French luxury group Kering—first at Gucci, then Bottega Veneta and finally Saint Laurent. She’s led the label since 2013, working first with designer Hedi Slimane and, since 2016, Vaccarello, who’s known for elegant rock ’n’ roll looks. He has a penchant for stiletto heels and pairing iconic black smoking jackets with velvet leggings.
Bellettini’s distribution strategy hasn’t relied as much on China—a country that’s dealt with severe lockdowns during the pandemic—as other rival luxury brands. Global sales growth through the end of September outpaced that at Gucci, Kering SA’s biggest label. Her goal is for Saint Laurent to do €5 billion ($5.27 billion) in annual sales in the medium term—which analysts say would be in five years, about a decade after the company crossed the €1 billion mark. She’s looking to appeal more to men, who make up about a quarter of the brand’s clientele, and she wants to sell more shoes to everyone. At 9% of revenue, the footwear business has room to grow, as does ready-to-wear at 12%. Leather goods such as bags, wallets and belts account for 72%.