How a Penn Student Built Karu Research, a Fashion Brand … – The Wall Street Journal

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https://www.wsj.com/articles/karu-research-kartik-kumra-11670936474
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Kendrick Lamar and Joe Jonas have worn Karu Research, designer Kartik Kumra’s clothing brand. It’s carried at 11 stores worldwide, including Mr Porter and Ssense. This year, it’s on track to hit upward of $900,000 in revenue, up from $300,000 a year ago. 
But first, Mr. Kumra had to pass his finals. 
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This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.

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