Adults are buying toys for themselves, and it’s the biggest source of growth for the industry – NBC News

ProfileSectionstvFeaturedMore From NBCFollow NBC NewsThere are two things keeping the toy industry afloat right now: inflation and a consumer group known as “kidults.”These kids at heart are responsible for one-fourth of all toy sales annually, around $9 billion worth, and are the biggest driver of growth throughout the industry, according to data from the NPD […]

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