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https://www.wsj.com/articles/fast-fashion-giant-shein-explores-becoming-online-marketplace-11670827480
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SINGAPORE—Shein, one of world’s
largest online fashion retailers, is exploring moving beyond its conventional business of selling its own brand apparel into a marketplace platform that will enable other merchants to sell directly to customers, according to a memo to investors viewed by The Wall Street Journal.
The fast-growing company, now based in Singapore, is also diversifying its supply chain away from China, where Shein was founded. It has started manufacturing in Turkey since midsummer, and has leased and operated warehouses in Poland to store merchandise and ship to customers in Western Europe, according to the memo.
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This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.