Fashion mobile games provide a very effective means of enhancing the connection with their community and extending it along with the potential to create revenue in a new field of business. Online fashion retailer Revolve Group is getting ready to join the ranks of brands with their own fashion mobile games. Revolve group is opting to partner with Muus Collective to develop its own Web3-based fashion game.
Revolve Group is not the only company that’s shown an interest in the game industry. Over the past 2 years, numerous brands including Burberry and Gucci have launched their own fashion games.
What Revolve Group is planning to do differently is that they are planning to develop their standalone fashion game instead of leveraging an established gaming platform like Minecraft, Roblox, or Decentraland. Considering that 49% of mobile gamers worldwide were women, and there had been a total of 83 billion mobile game downloads worldwide in 2021, according to data.ai, it seems beneficial for fashion brands to venture into the field of mobile games. With 78% of their customers being women, Revolve Group’s customer base broadly intersects with mobile game players.
Raissa Gerona, the Chief Brand Officer at Revolve had this to say,
“Our goal is to be at the forefront of digital innovation within fashion. We’re always looking for new ways to evolve how we engage with our customers and bring the brand to life. We saw a perfect opportunity for Revolve to expand our reach to a new, highly engaged community while staying true to who we are.”
With the confidence from a 10% increase in their year-over-year revenue, reaching up to $269 million in the third quarter of 2022, Revolve Group has been building up its menswear and extended sizing range besides their advance into the mobile game industry. Muus Collective and their mobile gaming partner considers this a mutually beneficial partnership.
Co-founder and CEO of Muus Collective Amber Bezahler said,
“We’re working to determine what styles will be featured in the game and will be exploring other opportunities as the gameplay emerges, [Revolve] has great ideas as to what could constitute great gameplay and what leverages their brand IP very well, so we’re learning as much from them as they are from us.”
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