A blog post written by Instagram CEO Adam Mosseri explains how content is ranked for users in different sections of the app. Mosseri goes over how content is ranked in the main feed, the explore feed, the reels feed, and the stories carousel. In addition, Mosseri touches on the topic of shadowbanning and whether peoples’ […]
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The upcoming block pattern directory is launching alongside WordPress 5.8 in July. The goal is to make several high-quality designs available for users right off the bat. However, the official submission process will not open until the directory launches. In this chicken-and-egg scenario, the Design team is asking for early contributors to submit their pattern […]
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Today’s Ask an SEO question comes from Joe in Croatia. This one deals with an issue I’m sure every SEO professional has either seen — or will see at some point in their career. Joe asks: “I have a question regarding drop down menu/hidden link impact on authority of the pages. So, our webpage is […]
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Want to learn how to do keyword research the right way? Not sure how to find the best keywords to target? How do you even know what’s ranking? There are plenty of questions around the topic of keyword research because it’s one of the most important aspects of the SEO process. It’s also one of […]
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Does your neck hurt? You might have whiplash from all the changes in the past 18 months, especially with so many consumers flooring the gas pedal on the digital economy. The past two years have been transformative, to say the least. Organizational maturity matters more than ever and in this column, you’ll see why. The […]
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Middle-of-funnel content refers to assets that are directed toward leads who have already engaged with a brand in some capacity. The goal is to educate and entertain while nurturing prospects and building conversion intent. Examples of middle-of-the-funnel campaigns can include: Email marketing Content marketing Webinars Online courses Bottom-of-funnel content refers to assets that persuade a […]
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Link building is nothing short of a battle these days. While link building remains an important SEO activity, the process has changed dramatically. Thanks in large part to Google. On June 2, I moderated a sponsored Search Engine Journal webinar presented by Page One Power’s team of expert link builders, including Michael Johnson, Danika McClure, […]
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WordPress.org announced that it will support the advanced WebP image format. WordPress version 5.8 is scheduled for release in late July 2021 and will ship with full support of the (relatively) new image format. WebP Image Format WebP is a next generation image format that is suitable to replace images encoded in the JPG, PNG […]
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Kevin Ohashi has published his 2021 WordPress Hosting Performance Benchmarks report. The annual report is broken down into six different hosting tiers, from the most economical <$25/month, to the $500+ enterprise level. This is the second year the stats include WooCommerce-specific hosts as a separate category. After eight years of measuring peak performance and consistency […]
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Last week, Dumitru Brînzan announced Nutmeg Plus. It is the latest commercial theme offering through his ILOVEWP brand. Earlier today, the free version of Nutmeg landed in the WordPress theme directory. The theme is built for food and recipe bloggers and is another solid example of building on the block system. As is typical of […]
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