The Year Ahead: Gender-Fluid Fashion Hits the High Street – The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community. Emboldened by the celebrities and designers they admire, a growing number of consumers are buying across gender-specific categories. Silhouettes, fabrics and colours no longer need to conform to traditional dress codes to sell to these consumers. For brands, the shift may be at an inflection […]

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